In 2025, the event welcomed 4,502 cleaning industry professionals, more than half of whom are involved in their company’s procurement decisions. Visitor engagement was also strong – 76% spent more than three hours at the fair, and 95% were satisfied with the event.

Attendees come to the fair primarily to discover new products and services, explore industry trends, and meet with familiar suppliers and partners. The biggest areas of interest include cleaning agents, tools, and machines.

See a more extensive visitor profile at the link below!